5 stars deluxe resort, 300 rooms
Client: Med Sea Health
- Repositioning of the resort
- Increase of GOP
- Re-launch of 300 rooms resort with renewed concept.
- Development of new products such as animatronics' park at Kids Planet.
- Development and implementation of new and unique projects for the market (Miraggio Park Theatre).
- New pricing & distribution strategy resulted in growth of guests' loyalty as well as brand awareness in the region.
- Re-configuration of marketing budget and marketing strategy resulting in 18% growth of direct sales via hotel web page and 46% reduction of costs of digital advertisements.