Miraggio Thermal Spa Resort

ProjectsMiraggio Thermal Spa Resort

Miraggio Thermal Spa Resort
  • Location: Greece, Halkidiki
  • Work period: 2018-2019

Project description

5 stars deluxe resort, 300 rooms

Client: Med Sea Health 

Tasks:

  • Repositioning of the resort
  • Increase of GOP

Results:

  • Re-launch of 300 rooms resort with renewed concept.
  • Development of new products such as animatronics' park at Kids Planet.
  • Development and implementation of new and unique projects for the market (Miraggio Park Theatre).
  • New pricing & distribution strategy resulted in growth of guests' loyalty as well as brand awareness in the region.
  • Re-configuration of marketing budget and marketing strategy resulting in 18% growth of direct sales via hotel web page and 46% reduction of costs of digital advertisements.