Miraggio Thermal Spa Resort

Project description

5 stars deluxe resort, 300 rooms

Client: Med Sea Health 

Tasks:

• Repositioning of the resort
• Increase of GOP

Results:

• Re-launch of 300 rooms resort with renewed concept.
• Development of new products such as animatronics' park at Kids Planet.
• Development and implementation of new and unique projects for the market (Miraggio Park Theatre).
• New pricing & distribution strategy resulted in growth of guests' loyalty as well as brand awareness in the region.
• Re-configuration of marketing budget and marketing strategy resulting in 18% growth of direct sales via hotel web page and 46% reduction of costs of digital advertisements.